
Imagine being able to double your income, WITHOUT doubling your work.
Not to mention ditch the stress, overwhelm, and burnout.
After working with hairstylists for 5 years, I know doubling your income without doubling your work or stress is ACTUALLY possible (scroll down to see proof!)
Let me help you transform your career from overworked, overwhelmed, & underpaid, to stress-free, balanced, & profitable.
You've been working like crazy (or not working, thanks COVID!)
You're scared to raise your prices (what will Karen say!?) You're wondering how long you can actually continue on like this... It's time to learn how to make all the money without all the hustle.
Sound familiar?
What most struggling stylists don't realize is that taking another class on technique doesn't increase your income.
See, without the right systems, practices, and organization in place, you’ll burn yourself out with little to show for it.
If you're ready to ROCK YOUR BUSINESS then you need to get on the waitlist.

You’ve already heard that being a 6 figure stylist is the ultimate achievement in our industry ...
What you may not know is this:
Even if you make over $100,000 a year, living a stress-free life without overwhelm or overworking doesn’t just happen.
When you first got into this industry you may have thought being a hairstylist would be a breeze.
Show up, do the hair, make the $$$, pay the bills, and go home.
What you may not know is that the average hairstylist makes under $30K/year without even knowing why - not to mention 8 out of 10 leave the industry in under 2 years!
This means you spend years overworked and underpaid trying to figure out what you are missing.
And if you haven't hit the coveted 6 figures in your business you're likely making some fatal mistakes.
The beauty industry is a tough place and can often be catty and competitive.
Rarely is there someone who is willing to lend a helping hand.
The cold hard truth is:
Most stylists don't last longer than 2 years in the industry, not to mention in their own businesses.
This is a massive problem
You want to have freedom, a life, and time to spend with your family, fur babies, and friends. But if you don’t do this the right way, you’ll crash and burn, losing touch with the reason why you got into this in the first place.
I've been called 'the go-to expert for stylists who are ready to take their business seriously.'

Have you ever caught yourself saying one of these?
I'm just not organized
You love what you do and want to be in charge, but the fact is, you don’t actually know how to get organized and the thought of getting started is too overwhelming. You're too embarrassed to get help because what will someone say when they see the mess?!
What if all my clients leave me?
You got into this career because you're passionate about helping others, but you often end up working longer hours and being available 24/7. The truth is, squeezing in clients, doing fixes (that aren't actual fixes), not charging what you should, and bending over backwards for your clients is completely derailing your career.
I wish Brenda would just get it
You've been in the industry awhile and it's starting to feel like your clients never really hear you or understand what you're trying to tell them. You've told them over and over they can't late-cancel, that their hair will only lift so much, or that you only book online ... but it seems like they never actually hear you and you continue to get more and more frustrated.
"I'm creative, and my work is more like a hobby"
You want to do and be it all because you enjoy it. Being creative and coming up with new ways to do things is fun, but you're often making things more complicated than they need to be. You've lost your passion and are feeling tired and beginning to plateau and burnout.
The fact that you're willing to acknowledge this means you're ready to grow your business
Most hairstylists aren’t thinking far enough ahead in their careers.
They’re running themselves into the ground and spending everything they're making. Which is NOT a good long-term strategy.
But not you! The fact that you've read this far means that you're ready to step up your game and make more money
I know you’re sick of clients texting at all hours.
You think you’re giving your clients what they want, but you’ve had just a few too many “shit, she doesn’t like her hair” moments lately.
You haven’t had a real day off in ... well, you can’t even remember how long.
You’re worn out, disorganized, overwhelmed, "wishing you could throw your phone out the window some days" tired, and you have no idea where to even start making changes.

The worst part is, you’re not even earning enough money to make it all worth it!
Being a hairstylist doesn't have to be
so hard!
I struggled alone for a long time wishing someone would show me the way.
It wasn't until I ended up in the hospital with a stress induced panic attack that I knew things had to change ...

Where you may have seen me...






Hey friend, Dawn here.
I lived the hustle life. Proud of how exhausted and overextended I was. Never asking for help, I wanted to prove everyone wrong about this industry, so I worked myself sick to prove I was successful.
Addicted to the hustle and the 6 figure income that came with it, I pushed even harder. Turns out, I didn't feel so successful from a hospital bed.
Yup, I had a stress-induced panic attack that changed me forever.
After that, I had to turn things around and that's when I realized I could maintain my 6 figure income without working so freakin' hard.
The hustle isn't sustainable, friend. It's only a matter of time until you burn out like I did.
Let me show you the shortcuts to getting what you want, earning respect, being organized, understanding your finances and outsourcing the stuff you're wasting time on, all while becoming the go-to person in your area.
You deserve to be happy, have more time off, higher paying clients who respect you, and to be taking home more $$$.
"I'm working fewer hours, and I brought in $30k more last year, WORKING LESS!"
"12 months after taking RYB and my life and business are totally different.
I am a 6 figure stylist because of RYB.
This is the real deal. Things changed after taking RYB - my confidence to be able to take control of what I want in my life and career and also effectively implement it all.
It set me up financially so that I didn't stress or struggle during quarantine at all! How amazing is that!?
You can't get it all done at once and RYB helped me stay organized and motivated to get things done in the right order.
I never felt overwhelmed and everything was easy to follow. Plus, I got to connect with so many other stylists who understood what I was going through and could help.
My life and career have changed and I couldn't be happier."
-Lauren @laurenbartonhair
Check out this candid message from Lauren:
"The scripts alone have made a huge impact!"
"I've been in the industry for 20+ years and was nowhere near making 6 figures. I was nervous RYB wouldn't actually do anything for my business, but I knew investing in myself was important. I was scared this was going to be one of those internet scams but Dawn and RYB have delivered. The scripts alone have made a huge impact! And how the program builds on itself. There is something for everyone no matter where you are in your career. On a scale of 1-10, this program is for sure a 10!"
- Cinema Benson, booth renter, USA
Don't get the wrong idea, Rock Your Business isn't just a bunch of online video trainings.
It's a mentorship.
(At a fraction of the cost of working 1-on-1 with me).
I'm with you every step of the way. I'll be there in our private community helping you out and on our live coaching calls each week as we go through the lessons together.
I'll teach you the strategies behind everything I do, but more importantly, you'll have a meticulous, step-by-step, easy to follow plan that leaves nothing out and takes nothing for granted as you implement it.
I won't leave you hanging. I'm in this with you and for your success!
The end result: a widely successful YOU,
with a stress-free business


Rock Your Business: A hairstylist’s stress-free guide to earning 6 figures
It's the first of its kind …
It’s all about taking care of you.

Never before has there been a program about earning 6 figures while also taking care of yourself

Ditch The Hustle
The hustle and grind are easy (for a while), but not sustainable. This program will teach you how to grow your bank account without stretching yourself so thin.
You’ll get step-by-step directions.
Take part in the community, watch the videos, do the worksheets, join the coaching calls, and see mega results roll in. This isn’t just motivational pep talks. This is exactly what to do and how to do it to start having a widely successful career.

You won’t be left behind.
We are all about the community and helping each other out.
Unlike many other online programs, you won’t be left to go through this alone.
We have each other and stay connected, troubleshoot together, and help support and encourage each other through the tough lessons and roadblocks.

You aren’t just buying a bunch of videos. You’re entering into a supportive community.
Be part of The Rock Your Business Family - the place where you are heard, seen, valued, and always welcome, just as you are.
Finally a place that feels like home, a place that you know you

Here's how it all breaks down
When you sign up, you'll get access to 6 modules with over 30 lessons and over 25 worksheets to help guide you.
I'll be there to walk you through the entire process for 8 weeks!
(We are in this together, remember?)
If you're more of a "do it myself" person, that's OK! You are more than welcome to get started right away and do it at your own pace.

Let's Get Rockin'

Building Blocks

Money, It's a Mindset

Build a Biz on Your Own Terms

What the Heck to Charge & How to Charge it

Grow Your Biz
"I paid back what I invested in RYB in 2 weeks!"
I joined in July 2020 in the middle of the pandemic. I wasn't even able to pay rent, I was making so little. Now because of RYB I am a full-time booth renter making more money than I ever thought!
There's no more crying in my bathroom every night after work. RYB gave me ALL the answers I needed to finally have a work-life balance.
I rewatch RYB videos all the time and immediately do something for my business.
Having Dawn as a mentor has been the most ideal situation. I was nervous to spend the money but I trusted Dawn because of all the FREE education she had given me and how much my business had grown already because of her.
I paid back what I invested in RYB in 2 weeks! And it wasn’t even hard, I just followed the program.
- Sam Stevens, booth renter, Springfield, Illinois, USA
Imagine if...
You felt completely confident about what you are charging
- Everything was organized
- You had complete control over your finances
- Clients didn’t contact you at all hours with ridiculous requests
- You could read your clients’ minds so you never had to have them back in for a redo
- You knew what to hire out and when the right time was to start.
That’s what I want for you when you complete ROCK YOUR BUSINESS, and it's what my past students are experiencing.

Are you ready to feel calm, confident, organized, and get some serious money in the bank?
Join the waitlist to get first dibs on a spot inside ROCK YOUR BUSINESS.
JOIN THE WAITLIST"Before RYB I was losing money from clients walking all over me."
"I was losing money from late-cancels and no-shows, and had no idea how to handle these situations. This January I made more money than last year (I even took a vacation during the month) with the things I learned inside RYB. Not only has the program helped me make more money but it's also helped me set and follow through on much needed policies in my business."
- Rebecca Anthony, Salon Owner, Chicago, Illinois
Is this your year to grow your career and end the struggle?
Get on the waitlist today to get first dibs inside Rock Your Business - A Hairstylist's Stress-Free Guide to Earning 6 Figures today

